We have some very exciting news to share with you! This year, we entered Advanced Correcting Serum with Illuminotex into the Independent Cosmetic Manufacturers and Distributors (ICMAD) Cosmetic Innovator of the Year (CITY) Awards, and the multitasking serum was accepted as a top three finalist in the Product Innovation category.
To be selected among the greats of independent beauty brands is a huge honor that took years of research and trials to perfect a powerful serum. Over 25 beauty companies were selected in the competition for both up-and-coming and established brands that want to achieve international acclaim and industry visibility.
When Dr. Visha began designing the Advanced Correcting Serum, she had the idea to create a new lightening agent, called Illuminotex. Illuminotex would be the key ingredient in the Advanced line or Visha Skin Care, a line of cosmeceutical skin care products that have bioactive ingredients that have drug-like benefits.
This skin-brightening complex addresses skin aging and hyperpigmentation resulting from UV damage, as well as dark spots from previous skin damage and scars. It encourages a brighter, more even complexion. This lightening agent is a synergistic blend of seven ingredients that target four specific pathways of melanin formation. The key ingredients include: beta white, kojic acid, niacinamide, sodium hyaluronate, licorice extract, tocopherol, and retinol.
The hydroquinone-free formula can also be used to fade dark pigmentation left from skin damage, blemishes or scars.
Not only is it hydroquinone-free, the serum is fragrance free, paraben free, and has been both formulated and tested by a board-certified dermatologist.
The multitasking power serum also:
- Dramatically diminishes sun spots and hyperpigmentation
- Helps soften and correct fine lines and wrinkles
- Minimizes the appearance of large pores
- Boosts collagen production
- Fades the appearance of scars
Patients who have used Advanced Correcting Serum have seen stunning results, as seen in these before and after pictures:
We’re packing our bags and getting ready to fly out to Las Vegas for the CITY Awards ceremony on July 10. Fingers crossed we win the Production Innovation Category with the Advanced Correcting Serum!