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10 Innovative Indie Beauty Brands To Watch This Fall

Refinery29 posted "10 Innovative Indie Beauty Brands To Watch This Fall" featuring Visha SkincareVisha skincare Advanced Bright Eye Booster, and Dr. Purvisha Patel

Even if you were the first of your friends to rave about Drunk Elephant's Babyfacial, and the only one to know the correct pronunciation of Glossier back in 2016, you still might be behind in the world of indie beauty — and we can't blame you. It's hard enough to keep your finger on the pulse of what's new at Sephora or Ulta Beauty, but a tiny brand churning out essential oils in its kitchen? It's bound to fly well below anyone's radar.


But all brands, up-and-coming and chain store sellouts, have to start somewhere. And this season, there are more than a few low-key indie labels that are filling gaps in the current beauty space. From the herbal remedy oil born out of a ceramic chicken bowl in Australia, to a non-toxic lipstick made from superfoods, we've rounded up 10 of the coolest new indie brands out there, ahead.


There is a lot of product out there — some would say too much. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team, but if you buy something we link to on our site, Refinery29 may earn commission.

Visha Skincare

Founded by Tennessee-based dermatologist Purvisha Patel, MD, Visha Skincare was created to address the need for a simple, safe, multi-use regimen that combats a wide range of skin-care issues. From acne and scarring to fine lines and hyperpigmentation, the entire line is formulated and produced in Texas and works for a wide variety of skin types.

Visha Skincare Advanced Bright Eye Booster, $45.00, available at Visha Skincare.



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