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Eight Beauty Brands Reflect On Challenges They Faced During The Holiday Shopping Season


Beauty Independent posted "Eight Beauty Brands Reflect On Challenges They Faced During The Holiday Shopping Season" featuring Dr. Purvisha Patel and Visha Skincare.

The article features Dr. Purvisha Patel and Visha Skincare.

Purvisha Patel, founder, Visha Skincare

“Having gone through two holiday seasons with my new brand, I have seen some trends that have affected how Visha Skincare approaches them. When it comes to marketing, it is important to present the products in a manner that would be conducive for gift giving such as in a gift box or in bundles, and have gift message options available for the buyer. It is hard to tease out the many skincare lines that are on the market during the year, never mind during the holidays.”

“Media and marketing efforts are geared to explaining the products and showing results. When a person is buying for themselves, they know their skin and what results they want to get. During the holiday season, explaining the benefits of a #visharoutine and the products when used together is important. The experience of using the products and getting results are highlighted a little more as at this time the products are mostly given as gifts. Careful detail is given to the presentation of the bundles and gift boxes so there is an unboxing experience as well. When choosing promotions, they are also geared towards the bundles and gift boxes.”

Read the full article here.



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