The Good News About Men’s Grooming In 2021

Forbes posted "The Good News About Men’s Grooming In 2021"  featuring Visha Skincare’s Advanced Correcting Serum as a product that will help you look and feel your best, and highlights the current advancements in science as well as the growing male interest for grooming products.

In the history of men’s grooming, we’ve never had it so good. Advancements in science has brought elevated product-offerings to consumers. And, there are modified product offerings made with the best ingredients to fit the needs of a rapidly changing marketplace.

At this juncture, bathroom-shelf business is growing at a rapid pace to the tune of a few billion dollars globally. And the race is on to develop the best grooming products and services.

Today, men are interested in fresher faces for the office as well as casual settings. In a word, the retail market is filled with so many different brands, that it can get confusing.

Henceforth,to be fair to all men, my team and I rounded up grooming products across the price spectrum that deliver performance that will help you look and feel your best during office-hours as well as casual settings.

Take a look...

Adam Grooming Atelier: 

Adam Grooming Atelier-​​Exuding sophistication and timeless form, this shaving set with a brush promises a professional-standard shave. Featuring fine craftsmanship and quality functionality, this matching set provides the barbershop experience at home when you're unable to make it into the ADAM Grooming Atelier at Brookfield Place in NYC or ADAM Grooming Ateliers in London. $200

American Provenance:

American Provenance-As temperatures start to dip and the air dries out, guy’s skin can begin to show the effects of seasonal damage. Beards and skin start to dry out and get flaky. A long beard can also start to harbor bacteria which isn’t fun for anyone. Protect your skin and beard with American Provenance Beard Balm, the natural way to manage soft follicles and keep flake-free all year long. Developed with simple ingredients like Coconut Oil, Shea Butter and Vitamin E that protect, nourish and revitalize a beard of any length. Just a dab'll do when the formula is this powerful. $14.25

Aseir Custom:

Aseir Custom-This time of the year can be a bit stressful because it’s the start of the holiday season and there’s a lot to keep track of! Holiday shopping, cooking, get togethers, pumpkin picking, and everything in between! Help your skin keep up with the hectic festivities and don’t let your worry lines show! GHK-Cu Sky Blue Cream & Royal Blue Serum Bundle - $199.99


Atticus-After years of being marketed to as men who were exclusively looking to problem-solve, founders Mike Fine and Nathan Barksdale created Atticus to help shift the narrative and de-stigmatize skincare so it’s not looked at as “feminine,” but rather as a part over a person’s overall health and wellness routine. That's why SPF is such an important part of their product offering. In order to help educate users on how and why certain products are right for them, Atticus uses a back-end climate database that considers current average temperature, UV index, and humidity for your location to properly recommend a moisturizer + SPF formulation that’s best fit for each user based on their location. For the next three months (Oct - Dec), Atticus recommends the Essential Moisturizer for customers in Los Angeles, New York, Venice, and other areas with similar, temperate weather patterns. Suitable for all skin types and complexions, Atticus’ Essential Moisturizer is formulated with SPF-15 broad spectrum protection, using the highest-grade, reef-safe Zinc Oxide available in the United States––which means quick absorption and no white cast and residue. $34 

Caldera + Lab:

Caldera + Lab-Caldera + Lab creates sustainable, clean, prestige skincare for men by combining 100% fair trade, wild-harvested, organic ingredients with green technology that reduces the impact on our environment. 

After years of development and the success of its award-winning, botanically-driven serum The Good,  the brand recently introduced The Clean Slate cleanser and The Base Layer moisturizer, designed to protect the skin from everyday stressors and free radicals. The Clean Slate is a pH balanced cleanser, chock full of non-toxic nutrients like ginger root, calendula, vetiver and bilberry that soothes the skin, fights redness, irritation and more. The Base Layer moisturizer includes Organic and non-gmo botanical ingredients like sea moss, plant derived squalane and encapsulated microalgae which defend your skin against pollution, environmental stressors and blue light radiation.


Dove-As the temperatures get chillier and skin craves that extra moisture, men won’t have to think twice about the right body wash for them. Dove Men+Care’s Extra Fresh Body and Face Wash is powered by patented Micro Moisture technology and plant-based moisturizers which activates on lathering, helping to lock in skin’s natural moisture. With added skin-strengthening nutrients that rebuild skin with every shower, men will be obsessed after their first use. Beyond that, mild, plant-based cleansers and moisturizers including Glycerin and Stearic Acid that work for BOTH the body and the face. SRP $4.99 (13.5 oz.); $6.49 (18oz) 

Dollar Shave Club: 

Dollar Shave Club- Shave Gel is designed for the shaver seeking an extra dose of lubrication and moisture. Thoughtfully designed with Shea Butter and Aloe, this shave aid forms a rich and creamy lather, providing supreme razor glide and moisture that does not dry out your skin. Formulated with arctic scent notes, Shave Gel is safe for sensitive skin, being the perfect new shaving solution for the man who shaves on a regular basis but has easily irritated skin. $7

Every Man Jack: 

Every Man Jack-Every Man Jack’s Beard Kit in Sandalwood is an absolute MUST-HAVE this fall, not only is the scent pretty much fall in a fragrance, but as the weather gets crisper and cooler—it’s crucial to ditch the bar of soap and use products formulated specifically for your skin and beard. Inclusive of a deep cleansing beard + face wash, moisturizing beard oil, and rich styling beard balm - you have everything you need to achieve healthy skin and a healthy beard. $25 

Fellow Barber: 

Fellow Barber - Spray is a must have for Fall, for all hair types. It is light-weight, and offers you full control of your style (think 'a day at the beach' type of feel for your hair). In these transition seasons, I always like to recommend something light-weight, since the weather can be so unpredictable, and you never know how much or how little hold your hair will need on a day-to-day basis.  Mineral Spray is so versatile that it can be used on its own, or paired with another one of your favorite Fellow products, and can be used with or without blow drying. $28 

Cassidy Theall, Senior Barber at Fellow Barber’s South Street Seaport location, @redheaded_revolution “Fellow Barber should be everyone’s first choice for a barbershop because, as a company, we truly care about our customer experience and quality of all our services. We have 5 different locations in NYC, 4 in LA and 2 in SF, and each one fits each neighborhood in its own unique way. So, no matter your vibe or style, you will be able to find a barber you can connect with and trust.”


FIRSTHAND-Thirsty strands looking for a shiny, swishy overhaul to repair damage and frizzled ends? To combat this, look for a power-packed shampoo that specifically target dryness. Firsthand's Hydrating Shampoo is packed with a dream blend of sustainably sourced ingredients, being good for you and the Earth, cruelty free and containing no nasties.

Formulated to clean the hair without leaving it feeling dry and stripped of its natural luster. Made with a blend of nourishing, cleansing, and hydrating plant-based ingredients including Aloe Vera Juice, Hydrolyzed Rice Protein, Grapeseed Oil and Argan Oil. Usage will leave the hair feeling soft and hydrated with volume and texture. $22 

Forte Series:

Forte Series- Formulated based on the input of 15,000 guys, the Forte Series Texture Clay is an extreme-hold styling product crafted to help men achieve high-volume, bold-textured hairstyles that last all day long. This natural-based clay is made with hair-healthy ingredients like beeswax, argan oil, shea butter, and bentonite clay. Unlike other drugstore hair products that leave your hair feeling dry, stiff, and sticky, this clay remains pliable throughout the day. Life’s too short to have boring hair. And with this Texture Clay, you can say goodbye to bad hair days for good. $21


GAGE Tea Tree Shampoo + Conditioner stimulates and deep cleanses the hair and scalp. Tea Tree Oil, a powerful ingredient for scalp health, increases circulation, balances oil production, and reduces itchiness. Plus, the Tea Tree Conditioner uses Peppermint Extract to moisturize and hydrate his locks. These simple yet high performing products makes nourishing the scalp part of the daily wash! Tea Tree Shampoo/Conditioner 25 oz.: $34.00 / Tea Tree Shampoo/Conditioner 8 oz: $18.00


Geologie —Geologie’s new Recovery Hydro-Gel moisturizer is geared towards the guy whose face needs a little TLC after training, competing and being outdoors. Whether you’re in the sun or dealing with painfully low temperatures, this moisturizer is hydrating and fast-absorbing, giving your face the moisture it needs. Unlike many skincare players in the market, Geologie is focused on keeping things simple, by using only key ingredients that are effective. The Recovery Hydro-Gel is packed with four powerful active ingredients that fully target dry skin woes: niacinamide (3%), squalane (2%), hyaluronic acid (1%), and allantoin (0.05%). $45 

Grooming Lounge:

Grooming Lounge As we get further into fall, gents require a richer, warmer scent that'll jibe perfectly with flannel shirts, leaf raking and power napping. That's Grooming Lounge Our Best Smeller, an energizing and confidence-enhancing fragrance featuring top notes of Italian Bergamot and Cracked Clove, followed up with a heart of Black Peppercorn and luxurious Leather. $50

Henson Shaving: 

Henson Shaving-Put an end to shaving irritation and cuts this summer while also making your skin feel comfortable and smooth with Henson Shaving. Made in Canada, Henson Shaving provides a precision shaving experience where skin feels amazing after each use. No pulling, no irritation and safe to use. Made from aerospace-grade aluminum and built with the same AS9100 aerospace standards required to create satellite components, this is the last razor you'll buy. Lifetime warranty; pass it down from generation to generation. Available in eight handle colors. $69.99 


LAB SERIES—From environmental aggressors including free radicals, pollution ozone exposure and blue light from one too many Zoom meetings, men’s skin goes through a lot. LAB SERIES Daily Rescue Energizing Face Lotion provides 24 hours of moisturization and a boost of energy to the skin. Its lightweight formula contains energizing Ginseng, Caffeine and Vitamin B3 to fight the look of fatigue and dullness, brighten and smooth the skin. Green Tea extracts helps to fight environmental aggressors for the ultimate win. $55

Mixture Man By Mixture: 

Mixture Man by Mixture-Fall means the start of the holidays and that means that people are going to be getting together a lot more. You want to be able to look good and feel good about yourself during all of these gatherings. No one wants to be stuck in their heads thinking about how their beards are possibly unkept. These beard products will help keep men’s beards tamed and have them feeling and looking their best all holiday long! Men’s Beard Essentials - $39.99 —Some of our most popular Mixture Man products neatly packaged for style, convenience, and the perfect gift for the dude – or dad – in your life. Available in several fragranced scents. The Beard Essentials Gift Set includes: 2 oz Beard Wash,1 oz Beard Oil and 1.75 oz Beard Balm

Old Spice: 

Old Spice Old Spice launched the all-new Fiji Hand & Body Lotion to continue giving guys products with real ingredients, benefits and fresh scent. The lightweight formula is infused with Coconut Oil to deeply condition and provide 24-hour skin hydration. The lotion is also featured in the brand's latest Men Have Skin Too commercial, featuring Nia Long. $7.49 

Oliver J Woods: 

Oliver J Woods—Oliver J Woods collection includes wax, clay, spray and oil, a moisturiser, a brand new Shampoo and Candle, and more products, including body wash in the coming weeks. All products are made with natural ingredients, are cruelty free and feature the OJW signature scent combining Bergamot, Patchouli, Amber, Cedar and Sandalwood. “After 20 years working with men’s hair, I was still looking for a consistent range of top quality hair products so I’ve spent the last two years researching and testing to develop my own”$25


Patricks-A hyper concentrated, rich moisturizing cream that is absorbed quickly into the skin for a silky matte finish that continues to hydrate for 24 hours. Contains a powerful combination of Hyaluronic Acid to minimize signs of aging, Creatine to boost collagen levels and Squalene to promote elasticity and brighten the complexion. $135

Preston Konrad Home:

Preston Konrad Home- We're washing our hands more than ever, so adding a luxurious, gentle and effective hand wash into your daily regime is a must! Preston Konrad Home's newly launched Upstate Hand Wash features royal jelly and vitamin E to nourish and cleanse. The scent is comprised of Fireside smoke, black pepper, roasting wood, white ember, smoldering cedar, amber, and musk. Perfect for the fall and holiday season! $28.00 

Rudy’s Barbershop: 

Rudy’s Barbershop—“Rudy’s Matte Pomade is the best fix for your fall and winter needs, easily adapting from a relaxed style to something more put together. Apply Rudy’s Matte Pomade to damp hair and let dry for the perfect lived-in natural look. For a more polished look with hold, apply Rudy’s Matte Pomade to dried styled hair. The natural ingredients and essential oils give this great product a light consistency that is easy to apply to any hair type.” $19

Skin Pharm: 

Skin Pharm —Want the benefits of a serum without all the fuss? Clarifying Pads smooth skin, tighten pores and combat breakouts with a trio of active ingredients in a convenient, disposable form. Talk about a triple threat – salicylic acid penetrates deep into pores, glycolic acid exfoliates dead skin cells and lactic acid brightens your complexion. Men can use a Clarifying Pad as little as weekly or as often as twice daily. Just swipe one across your face after cleansing, avoiding the eye area. For an easy way to incorporate high-quality skincare into your routine, these pads are a must-have for men. $50

31st State:

31st State is an original range of grooming products developed specifically for teenage skin. The products contain powerful, active, and natural ingredients while being effective and delivering on results. The brand is inspired by a vibe that is pure California, the 31st state, where clean living has always been a way of life. The 31st State range includes body care; a 2-in-1 Hair and Body Wash and a Roll on Deodorant; Skin Care, including Foaming Face Wash, Spot Control Gel and the award-winning Overnight Clearing Pads. 31st State is free from any ingredients that are known to cause skin sensitivity and is patch tested to ensure dermatological approval. The entire range is also free from SLS, SLES, parabens, mineral oil, petrolatum, petro chemicals, propylene glycol, synthetic colours, PEGs, PABA, phthalates, genetically modified ingredients (GM), aluminium, microbeads, lead, mercury and formaldehyde. The products are also vegan, gluten-free and not tested on animals. The packaging is fully recyclable, and everything is made in the UK. Pricing ranges from $6 - $70


TONIC CBD—Heal, balance and restore your skin with The Renewal: Face + Body Oil, a next-generation multi-correctional face + body oil that fights signs of aging and protects the skin from damage, reducing redness, inflammation, and trans-epidermal water loss. Designed to deliver deeply restorative results while keeping your skin clear, balanced and healthy. $75 

Ursa Major:

Ursa Major - Just because it's colder doesn't mean the sun and its dangerous rays aren't still out there waiting to prey on men's skin. Battle back against the environment and daily dryness with this lightweight moisturizer that hydrates, protects and delays the signs of aging.$56

Visha Skincare:

Visha Skincare Advanced Correcting Serum with Illuminotex™ is an all in one anti-aging power serum designed to help with fine lines and wrinkles, fade sunspots, and correct uneven skin texture that occurs from UV damage. This hydroquinone-free formula can also be used to fade dark pigmentation left from skin damage, blemishes or scars. The exfoliants in the formula help decrease acne formation and stimulate collagen production to firm the skin as well as correct hyperpigmentation which further aids in the prevention of additional premature signs of aging. $65.00

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