What Is the 60-Second Rule — and Does It Actually Work?

Allure posted "What Is the 60-Second Rule — and Does It Actually Work?" featuring Dr. Purvisha Patel and Visha Skincare.

The article includes Dr. Patel's expert commentary on why following the 60 second rule for washing your face is a good guideline to follow.

Back in January — the time of year when we often vow to treat ourselves and our skin better — a simple skin-care rule went viral on Twitter. Aesthetician Nayamka Roberts-Smith encouraged her massive following to wash their faces, morning and night, for a full 60 seconds each time. It's clear why the #60SecondRule went viral: It's easy to remember, doesn't require purchasing new products or switching up your routine, and, best of all, only takes a minute.

Over the years, I've heard lots of different opinions about just how important it is to cleanse your face. A dermatologist once told me that cleanser matters the least of all of your products, since you wash it right off your face; another advised me to wash for the length of time it takes to sing the Alphabet Song in your head. The cleansing clock has clearly long divided skin-care lovers, so we asked the experts: How long should it take to wash your face, and does the amount of time really matter?

"In our busy lives, where face washing may be done in a hurry, or even as an afterthought in the shower, the beauty hack for washing for 60 seconds is a good guideline," says Purvisha Patel, a board-certified dermatologist and founder of Visha Skincare. "It makes sure that the cleanser is applied and actually rubbed into the skin for a whole minute before getting washed off." Patel divides the time even further, to washing each of the four quadrants of the face for 15 seconds.

Read the full article here.

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