Allure posted "What Is the 60-Second Rule — and Does It Actually Work?" featuring Dr. Purvisha Patel and Visha Skincare .
The article includes Dr. Patel's expert commentary on why following the 60 second rule for washing your face is a good guideline to follow.
Back in January — the time of year when we often vow to treat ourselves and our skin better — a simple skin-care rule went viral on Twitter. Aesthetician Nayamka Roberts-Smith encouraged her massive following to wash their faces, morning and night, for a full 60 seconds each time. It's clear why the #60SecondRule went viral: It's easy to remember, doesn't require purchasing new products or switching up your routine, and, best of all, only takes a minute.
Over the years, I've heard lots of different opinions about just how important it is to cleanse your face. A dermatologist once told me that cleanser matters the least of all of your products, since you wash it right off your face; another advised me to wash for the length of time it takes to sing the Alphabet Song in your head. The cleansing clock has clearly long divided skin-care lovers, so we asked the experts: How long should it take to wash your face, and does the amount of time really matter?
"In our busy lives, where face washing may be done in a hurry, or even as an afterthought in the shower, the beauty hack for washing for 60 seconds is a good guideline," says Purvisha Patel, a board-certified dermatologist and founder of Visha Skincare. "It makes sure that the cleanser is applied and actually rubbed into the skin for a whole minute before getting washed off." Patel divides the time even further, to washing each of the four quadrants of the face for 15 seconds.